how it will work : WomensSoccer

More importantly…

Currently only the final is centrally marketed by UEFA, with the home sides responsible for all earlier rounds. In the new format and agreement, the media rights will be centralised from the group stage onwards, with UEFA producing every game for TV or online streaming purposes. Sponsorship rights will be partially centralised for UEFA women’s football partners from the group stage.

Note: All these changes will take part from 2021/22 season.

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