Japan’s first ever professional women’s football league has signed an eight-year contract with streaming service DAZN, in addition to unveiling furniture and lifestyle brand Yogibo as the competition’s title sponsor : WomensSoccer

Japan’s first ever professional women’s football league has signed an eight-year contract with streaming service DAZN, in addition to unveiling furniture and lifestyle brand Yogibo as the competition’s title sponsor : WomensSoccer

The WE League will become the latest domestic sports competition in DAZN Japan’s portfolio, joining the J. League, Nippon Professional Baseball and basketball’s B. League.

The service, which launched in 2016 with the goal of becoming the “Netflix of Sports,” recently announced a partnership with the UEFA Women’s Champions League in cooperation with YouTube that will see the elite club competition streamed for free around the world.

WE League would produce and retain rights to its broadcasts — an arrangement similar to the one in place between DAZN and the J. League, who last year extended their own contract through the 2028 season.

“The biggest thing was that DAZN was working to raise the value of women’s sports. We are in negotiations with over-the-air broadcasters, which DAZN was also willing to allow,” Okajima said.

“Even though we are brand new, we feel as though (by partnering with DAZN) we are on the same level as UEFA.”

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